The Future Of Search And Voice
20/02/2019 | 8:00 am | General Assembly, Podium Building, Level 2, 1 Market Street Sydney, 2000 |
Ready to excel in Search and Growth marketing in 2019?
It’s being predicted that more than 50 per cent of searches will be voice-based by 2020. With this in mind, it’s never been a more important time to prepare and plan your Search Engine Optimisation and Voice Engine Optimisation mix than now!
Join us as we kick off 2019 by taking a deep dive into SEO and VEO tactics to overcome challenges and inspire you with new ideas. Consumers are changing how they’re searching and we’ll be discussing what’s new and what this means for marketers who want to stay ahead of their competitors.
Our speakers will share what’s happening now and what’s next in Search, as well as how they plan and prioritise their search strategies to get the best results.
At this event our expert speakers will cover:
– Why and how to adopt Voice Engine Optimisation for your business
– Why market-leading brands have embraced voice as the next frontier of customer engagement
– How to get your search mix right
– How to differentiate yourself from the competition with smart SEO
– The opportunity to network with attendees (8:00 am – 8:30 am)
– Tea, coffee and a light snack will be served during the networking time
– The audience will sit (theatre style) to listen to the presentations
– We will have 3 speakers each presenting for 15-20 minutes
– Question and answer time will be held at the end
– All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!
Azi Farjad, Developer Evangelist – Alexa Skills, Amazon
Azi is an Alexa Developer Evangelist at Amazon. Her role involves inspiring and helping developers to build voice experiences using Alexa. She has been a developer and software consultant for a variety of products during her career. She believes we can create more engaging experiences for users when we use voice technology and she is passionate to help to solve problems using these capabilities.
Azi will talk about the importance of voice technology and how designing for voice is different from designing for graphical user interfaces.
Chris Sonn, Senior Manager – Digital Marketing, Virgin Money
Client-side, agency side, fintech side, Chris has taken on and solved a great number of marketing challenges, through data, technology and a layer of common sense. 14 years of supporting business small and large led him to specialise in the dark arts of what some call digital marketing, others growth marketing, or even dare I say online marketing. It so happens marketing challenges and financial services go hand in hand so voila!
Under his current remit, media optimisation, search (paid and organic), web analytics, content marketing, CRO, personalisation, audience segmentation and activation
Chris will discuss how you can connect the dots between SEO, Content & Voice search, in order to boost your brand’s awareness and experience in the one go. Don’t expect blue sky inspirational visions, this will be focused on enabling attendees to walk away with stuff they can actually implement.
Karen Lewis, Head of Digital and Performance Marketing, Salmat
Karen Lewis is an advocate for digital innovation and women in Tech. Originally from the UK she moved to Australia eight years ago and has since worked with brands such as TAL, David Jones, Citibank and Woolworths.
Currently, she is Head of Digital and Performance Marketing at Salmat, where she is focused on achieving a great return on investment for clients through digital channels such as Email, SEO, SEM and Data and Insights.
With a reputable background and over 16 years experience in digital strategy, marketing and UX/CX her passion drives her ambition to always build better digital experiences. A respected mentor and digital thought leader who is an SME on Digital Strategy, Digital Marketing, Experience and delivery.
Karen will talk about Search and how the channel has evolved over time, tied to voice technology and her experience with these channels.