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Joe Kennedy

Digital Media, AdTech and Martech

Head of Digital Media, Data & Technology

  • Sydney, Permanent
  • Date posted: 14th October 2019

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A fantastic opportunity has arisen to join the team within a worldwide media agency in the role of Head of Digital Media, Data and Technology.

This exciting position will see you lead the paid digital media planning, investment and campaign delivery, whilst also driving all digital technology and the data strategy within the agency.  You will be the key strategic lead in working VERY closely with their key client account to drive change across the advertising technology stack + managing multi-million dollar digital media budgets across the group.

This role sees you responsible for managing and mentoring a strong team of digital planning and implementation specialists.

In this role, you will have the responsibility to shape and lead the development of the digital product across the agency and into the client business. This includes mapping the strategic roadmap for technology and directing build projects, creating planning frameworks across all digital channels and ensuring that activity has clear paths to market through technology and investment. The digital channels you will be responsible for include programmatic, search, social, digital video, affiliates and emerging channels. You will work alongside the Head of Performance Strategy to ensure technology, investment and planning pathways are established in the right way to maximise performance outcomes.

This is great opportunity will encourage you to build the technology stack in tandem with a large and well-developed client. You will be supported by an engaged, heavily-resourced and established team who are adept at working within the current, well-organised planning and implementation processes. You will have access to a wealth of knowledge, experts and resources from around the world to help make your vision a success.

This key position reports directly to the Managing Director and has an extensive team reporting to them, from Digital Directors through to implementation specialists.


  • Who? A major media agency within one of the world’s leading media groups
  • Culture: A team who thrives on freedom but strives to deliver genuine, effective results. Encourages a strong work-life balance and a social environment


  • Building the baseline standards and infrastructure to maximise media performance
  • Defining the strategic direction of the digital business
  • Drive technology change across the client and agency
  • Responsible for all programmatic, SEM, social media, video, audio and SEM delivery across the group
  • Market engagement across the digital media and technology industry
  • Define agency capability standards and work to improve
  • Digital investment for the client
  • Campaign launch and success
  • Thought leadership and analysing market trends


  • Have experience in managing large teams, with an attitude to teach, train and nurture
  • A strong understanding of the local and global marketplace
  • Local media agency experience
  • Expertise in ad-tech (Google, Adobe), video (connected/addressable TV) and social media advertising (all platforms).
  • Project management expertise, managing multiple stakeholder and large budgets
  • Experience in large budget negotiation
  • A willingness to work within performance planning principles and data-driven planning tools

If you feel this the role for you, get in touch NOW joe@digitalgurus.com.au

To find out more please contact Joe Kennedy

When is a good time to call you back?

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