Last week we looked at how you can use LinkedIn to get ahead in your career but if you are actively looking and applying for new jobs, it is worth giving your LinkedIn profile a complete overhaul.
Here are 10 tips on how to make your profile stand out and be found by employers/recruiters.
1. Use privacy settings – If you’re working but decided you’re ready to move on, it’s a good idea to make sure your privacy settings are in place. Otherwise your current boss and colleagues will see multiple updates and emails about every change you’re making to your LinkedIn profile.
2. Make your profile “complete” – The more complete your profile is, the better you’ll look to recruiters and potential employers. LinkedIn gives multiple options as to where you can add information about your profile so start with that.
3. Use keywords – Have a read through some job specs for roles you’re interested in and figure out the keywords they have in common. Use these keywords throughout your profile so that recruiters and employers are more likely to find you when searching for candidates.
4. Make use of the ‘Summary’ space – The first thing that comes up on your profile is the Summary section. Write 3-5 paragraphs about your key skills, qualifications, and passions, in first person. This will give recruiters and employers a chance to get to know more about you.
5. Use numbers – Employers look out for numbers so throughout your summary and your experience for individual jobs, try to be specific on your achievements. Highlight the impact you have made in numbers wherever possible – for example, instead of writing “responsible for content creation on Facebook” put “increased Facebook likes by 36% in 6 months through quality content”.
6. Add multimedia – You don’t want to overdo the text on your LinkedIn profile and risk readers switching off. Instead, use pictures, videos, or slideshow presentations where possible to show off your work.
7. Even if unemployed, add a current job – Employers and recruiters often use LinkedIn to find new candidates by searching for current job titles – to avoid finding people who have changed jobs. If you’re not currently working, put the job title you’re looking for and add “in transition” or “seeking new opportunities” as company information.
8. Manage your endorsements – Due to LinkedIn suggestions, sometimes you will receive endorsements for skills you don’t have. Delete any irrelevant or outdates skills from your profile and add skills you want to be highlighted.
9. Make sure you can be contacted – Add your email address to your contact information so you can be found more easily by potential employers. The same goes with your Twitter name or blog or any other platform you want to be found.
10. Add extra achievements – Do you speak another language? Do you volunteer? Have you received a certificate or taken part in any special training? Add this to your profile!
It has become norm for potential employers to check out your social media and LinkedIn is on top of the list. By following the steps above, you will help your chances of not only being found by employers and recruiters alike but also of looking great once they get to your profile !
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