Here’s the inside scoop on what hard skills our clients are looking for from Social Media & Content candidates!
1. Content Creation
Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format. – HubSpot
Original content that informs, educates, entertains and converts has become a cornerstone of modern digital marketing in recent years.
As a result, the ability to write blog articles, produce snackable videos and create eye-catching infographics are some of the most sought-after skills in Social Media & Content right now.
2. Social Media & Campaign Management
Social media management is the process of creating, scheduling, analysing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. – Tech.co
Social Media has quickly become one of the primary advertising methods for most companies as it allows them to directly connect with their audience.
The most widely used social platforms are Facebook, Instagram, Twitter, LinkedIn and YouTube. Experience with planning content, using scheduling tools, and managing a community of followers on these platforms is essential.
It’s also valuable to know how paid social works as sponsored campaigns become more prominent.
3. Data Analytics
Marketing analytics is the practice of measuring, managing and analysing marketing performance to maximise its effectiveness and optimise return on investment (ROI). – WordStream
Being able to read and analyse marketing data is important as it allows you to understand which elements of a strategy or campaign are working, and which need to be revisited and improved.
A good understanding of how Google Analytics works and the ability to produce regular reports will make you a popular candidate.
A copywriter is someone who writes for the internet. They create informative content for businesses that is designed to guide the reader’s own research. – Articulate Marketing
Strong copywriting skills are more in demand than ever as the battle for attention on Social Media between brands gets harder to win each day. The ability to capture and maintain the attention of passive scrollers through engaging copy will set you apart from other candidates.
Copywriters need to be aware of the importance of SEO when writing web content, and should be able to adapt their writing style to fit the tone of voice of their client or company.
5. Graphic Design
Graphic design is a key component in the marketing world overall to build brand awareness, and influence the customer’s decision making process. – Tresnic Media
Basic design skills are important if you want a job in Social Media or Content, as you’ll be frequently editing images and producing graphics for social posts or other digital collateral.
Adobe’s creative suite has become the industry standard for more advanced design, while Canva offers a more pick up and play option.
6. Content Management
A content management system is a software that helps create, organise, and maintain digital content. Generally, CMSs support multiple users. They provide ample benefits for large businesses, including significant cost savings, increased collaboration among team technical documentation team members, and total control of content. – Ixiasoft
You can expect to use a CMS in most Social Media and Content roles, either as part of a wider marketing team or as an individual.
If you don’t have CMS experience, you can set up your own free WordPress, Wix and HubSpot platforms to get familiar.
7. Campaign Coordination
A Social Media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability. – Big Commerce
If ‘Campaign Coordination’ is included in a job description, the role will involve the development of content calendars, Social Media campaign planning and execution, community management and reporting on the results of any campaigns.
Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. – Screaming Frog
Content candidates will be expected to understand how to optimise web pages and blog articles for search engines. Google’s algorithms are constantly changing so it’s important to stay up to date with how to implement effective SEO.
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