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Apple’s App Store turns 10

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Apple is celebrating 10 years of the App Store this week. On July 10, 2008, the tech giant’s application platform was launched with 500 apps. It quickly revolutionised our use of mobile devices, became a catalyst for start-up culture and shifted the perception of finding well developed software from an agonising experience to a simple, even enjoyable, activity.

Tim Cook, Apple CEO, marked the anniversary with a tweet that read “Ten years ago, the App Store started a revolution that has changed our world. For hundreds of millions of people, in ways too many to count, life is better because “There’s an app for that!” Happy 10th Birthday, @AppStore!”

The App Store’s catalogue now stands at two million apps, which have been downloaded over 170 billion times. Apple’s list of the top 20 most downloaded apps of 2017 ranks Bitmoji at the top, followed by Snapchat, YouTube, Facebook Messenger and Instagram. Uber and Deliveroo are examples of businesses that simply would not exist without the app development industry.

The start-up revolution also owes a lot to Apple. The App Store invented a whole new category of jobs and an online marketplace for small firms to showcase their development skills; transforming our devices into virtual Swiss army knives.

Dominic Chapman from Helpful Peeps told us how the App Store has transformed their business:

“Our members have been calling on us to release mobile apps since our inception and thanks to Apple, the release process was seamless. With the App Store, we can be found in over 150 territories and receive insights on downloads, engagement and more. This is truly transformative for our business and we’re excited to share Helpfulpeeps with more helpful people all over the world through the platform.”

Are you looking for a new role in mobile development? Get in touch with our Head of Mobile, Piers Hanson.

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